How to Optimize Your Airbnb Listing

For vacation rental hosts, one of their goals is to get as many bookings as possible throughout the year. But how do you increase your presence online and stand out from the rest? With Airbnb listing optimization, you can improve your listing ranking and get more reservations. The only way to become successful on Airbnb is to ensure your guests enjoy their stay to the fullest.

Be responsive

When potential guests contact you on Airbnb, you should respond promptly. Responding to messages in a timely manner will improve your credibility as a host on Airbnb. The quicker you respond to inquiries, the more pleased your guests will be, and in turn you will have better reviews.

Use beautiful pictures

You should find a professional photographer to take beautiful pictures of your property. When you have beautiful pictures of your property, you attract more potential guests and this increases your listing presence on search rankings. Just ensure your pictures offer a realistic expectation for your visitors. You want to avoid guests being disappointed after arriving in your home.

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Honor Booking Commitment

The sharing economy is a delicate business as you will be opening your doors to travelers from different parts of the world. It can be very frustrating when your Airbnb host cancels your booking. While it may seem unimportant to cancel on a guest just because you don’t know them, this actually affects the chances of your home being booked on Airbnb. If you are not sure you will be available on particular day, don’t accept bookings. 

Update your calendar regularly

As an Airbnb host, having an up-to-date calendar is important to ensure you run a successful listing. For starters, you want to ensure you don’t miss bookings when your house is available. Keep in mind that Airbnb has a system in place that checks whether you are keen to update your calendar regularly. 

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Try instant book

The instant book feature on Airbnb allows visitors to book homes without requiring pre-screening from the host. If you are a new Airbnb host and plan to deal with guests by yourself, you should turn off Instant Book. Once you have hosted a few guests, you can decide if you can open your home to guests without screening them. When you choose to use this feature, your listing will improve on the search engine.

Gather as many reviews as you can

The quality and number of reviews you receive can ultimately affect your ranking on Airbnb. Encourage your visitors to leave you positive reviews. Explain to them how you intend to improve experience for future guests by taking their comments into account.

Update your listing details regularly

Think ahead about potential search terms that may be important to your guests and then include them in your description. You can consider any relevant terms like tourist attractions, transportation options, local events and major landmarks. You also want to show the amenities available and don’t shy from mentioning them: TV, pool, special appliances, bed sizes etc. These basic amenities show potential guests that you care about their comfort.

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Offer Competitive Rates

Guests are looking for the best deal on Airbnb. You need to ensure your listing is more attractive by offering a competitive rate. Search other properties that potential guests can rent on Airbnb in your area and check the pricing and analyze their success. If you are new to Airbnb, you can charge a much lower rate until you gather more reviews.

If you have listed your rental and can’t locate it in the search results, remember that Airbnb usually waits 5 to 24 hours before making it visible. This offers the host more time to ensure they make all the necessary changes to perfect their listing. Finally, keep in mind there’s nothing you can really do on your computer that can replace the importance of providing a great experience for your guests.


Ready to say goodbye to the hassles of managing a short-term rental and boost your property’s value?


Luckey and Airbnb
Since its purchase in December 2018, Luckey has become an Airbnb wholly-owned subsidiary.
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